How Citrix is Driving Customer Conversions
In a feature article on CMO Magazine, Citrix discusses how to use WalkMe to lift sales conversion rates.
– Brad Howarth, CMO Magazine
In the article, Jay Hall from Citrix tells the story of how WalkMe was initially engaged to help customers of its GoToWebinar Web conferencing service become accustomed to a new user interface.
But Citrix realized there was much more in it for them with WalkMe, and that the solution could also be useful in encouraging its ‘triallers’ to convert to paid versions.
Citrix conducted a test using a 50/50 split of its trial customers, and early results have shown a much faster conversion for the version that featured WalkMe.
Citrix also discovered a new benefit from WalkMe – the ability to promote and draw user attention to specific features within the product.
This is another testament to how smart companies like Citrix use technology (and in this case WalkMe) to achieve sustainable business growth from their SaaS solutions.