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By Danielle Arad

What makes a company successful in conversion? It seems like a daunting question and project, but the process to increase conversion on your website is much simpler and more controlled than you think.

Apply these next tips and you will be on your way to being a leading conversion rate expert.

Be Competitive

Don’t be shy, strive to be recognized in your market and let your competitors know who you are; however, as Tony Hsieh, Cofounder of Zappos, says, “Don’t be cocky. Don’t be flashy. There’s always someone better than you.”

Be Brave

Be willing to go out of your way for your company’s cause. Do hesitate to try new things that to you might seem unconventional. You might be pleasantly surprised with the results in the end.

Get Stuff Done

Increasing conversion doesn’t come on its own. You will have to do some leg work and measuring in order to see results, but, trust me – you will not regret it in the end.

Have Empathy

Make sure you implement this philosophy within your business environment to genuinely understand your customers in order to serve them better.

Know Your Visitor

Gaining a deeper understanding of who is visiting your site will give you leverage in what they are genuinely interested in viewing and will provide clarity as to what makes them buy. Do not forget to identify the opposite side of the spectrum; it is equally as important to know what makes your qualified visitors refrain from buying.

Provide Loads of Call-to-Actions

Do not back off on the call-to-actions because sometimes we do not know what exactly will prompt our users to click. Test out a series of call-to-actions to see what will convert your user through the funnel. This way, you will also understand what are your users’ objections.

Don’t Be a Stranger to Your Customer

Pick up the phone every now and then to know what your visitors are doing, thinking, and saying. Implementing usability tests on your product as well can help you understand where your visitors are getting stuck and what they really think about you.

Support Your Customer Support

Give your customer support department backing and become familiar with their experience with your customers. These members are so invaluable to understanding your visitors objections and needs. Review emails sent by them as well.

Create a Page Long Enough to Tell a Story

Your web design is you in code. This is the perfect place for you to creatively pitch your product. Don’t make the mistake of unsuccessfully designing your website because you will lose visitors quickly. There is the notion that a webpage should not be longer than one mouse scroll. Times are changing, my friend, and this is the greatest opportunity to tell your customer what you are all about. Take advantage of this opportunity and give your visitor all the information they need to know who you are as a product or service. Engage your creative juices and produce the same message using different media outlets, such as video.

Optimize Your Checkout

Create a clear headline on your checkout page. Make sure your call-to-action is clear and compelling as well. Provide a FAQ section below your call-to-action as well. Your users need to feel a sense of trust on your site. I mean, taking out that credit card is hard enough for us online users. Follow these clear steps and you’ll have your visitors safely in the ‘palm’ of your business.

I would like to stress the point of being brave. Being a successful business takes time and experiementation, so, do not let the fear of short-term loss stand in the way of your success.

To become and expert in boosting conversions from free trials, dive into this article via Website Magazine.

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Danielle Arad
Danielle is User Experience Specialist at WalkMe. She is chief writer and editor of UX Motel, a blog for user expereince experts and professionals, and guest author on Usability Geek. Follow her via Twitter, @danirarad.