How to Increase Customer Satisfaction Using WalkMe

The drive to increase customer satisfaction is in the forefront of the minds of any businesses that are successful, and this correlation is obvious. But, increasing customer satisfaction can be a bit of a mystifying process, because it’s hard to be sure where areas are in a user experience or service or product which have room for improvement or refinement in many cases.

When it comes to online services, however, there is one sure fire way to increase the satisfaction of customers, and it’s remarkably easy to implement. In recent years, efforts to improve interactivity and tutorial design for websites has yielded a plethora of potential solutions, and some of them have worked, to an extent.

However, not since the dawn of HTML and the HTTP protocol has such a unique and powerful solution been offered on the level of WalkMe. WalkMe is the swan song of tutorial creation, web interface and CRM systems.

So, exactly what is WalkMe? Well, put simply, it’s a framework based on the same components modern web pages themselves are made of, AJAX and HTML5 assets. Like a lot of fancy AJAX interfaces big corporations use, it offers an API with custom controls, a slick GUI and interactivity and event systems that allow it to behave like a client side application on Windows or Mac. Javascript and Flash have tried to accomplish this before, but they just couldn’t manage it efficiently.

WalkMe has some secret magic under the hood of their software, as it loads at a blinding speed and performs with almost no lag on just about any net smart device including the Nintendo Wii, a notoriously bad device to surf the web from. It supports custom aesthetics, and event-driven scripting system (requiring no code), and branching logic just like a program.

Since it’s made of the same thing the pages are, it can integrate seamlessly into them, and interact with the pages just like a user. This means that it can actually operate the page alongside the user to demonstrate how to use pages, and it can also watch a user’s habits and make suggestions for how to do things more easily, or more effectively in the future.

Customers will feel like the page learns from them, like it’s an intelligent companion that wants to work with them and not against them. This will increase customer satisfaction by leaps and bounds, as the frustration of traditional web interfaces is eliminated by this software.

For CRM, this is also an excellent tool, as it can report issues in pages automatically to the tech staff, and it can often fix problems in a page on its own, so the user may never even see most of the technical issues that invariably will occur. Customers may not even need a help desk or other equivalent feature (though keeping one around is never a bad idea), and the seeming inability for the pages to break will absolutely delight them.

Finally, the sleekness of the interface and its futuristic nature will add a bit of style and pizzazz to the pages, and users always like to be dazzled by interfaces, as long as the aesthetics aren’t overdone and cumbersome. WalkMe is certainly as far from cumbersome as a web interface can get, so it is sure to impress.

If you want to understand how to  increase customer satisfaction and do it easily with your web service, but aren’t sure what could afford to be fixed or enhanced, WalkMe is a sure bet to improve the experience for everyone involved.

Kevin Goldberg