Best of July: Check Out Our Favorite Reads
At the end of each month, we at WalkMe assemble a list of articles we found particularly enjoyable to share with our readers. The articles cover a wide range of topics, including user and customer experience, product and change management, employee productivity, marketing, sales, and more. We hope you enjoy reading and learning from these articles as much as we did. “The beauty of bots is they’re dynamic. They can provide filters that then route individuals to the right information and then proactively respond when new information is available.“ This quote was taken from product marketer Esther Crawford’s talk about Olabot — her new company that can create a personal chatbot for anyone and everyone. These chatbots, she says, will provide a new, time-saving way to contact people. We’ll be hearing more and more about bots. Let’s see who gets it perfect first. Continuing last article’s discussion of the rising power of chatbots as a way to improve customer experience, this article by Kristian Hammond focuses in detail on where chatbots are today and what role they may play in the future. In the past few years, virtual friends have become an integral part of our lives. You may be familiar with Siri, Cortana, Alexa and Google Now. Read how they are reshaping customer experience for millions of of users. The race to become a key player in the IoT industry is heating up. IBM and AT&T have teamed up to bring open-source services to developers working on IoT applications using the IBM Cloud. As Adrían Bridgwater points out, IBM’s aim is to attract developers and to make it easier to tie in Watson’s AI computing tools with various enterprise touch-points. AT&T is looking to be a connectivity leader as IoT is more broadly implemented. The two companies are also developing a starter kit to make it easy for developers to get started. Upon completion, customers will be able to purchase the integrated AT&T and IBM technologies in a single toolkit in order to initiate their IoT projects straightaway. Budding cooks have Top Chef, aspiring filmmakers have Project Greenlight and ambitious entrepreneurs have Shark Tank. Soon, app developers will have their own reality television series. The show will follow developers as they create and develop apps, present them to Venture Capitalists (VC) and pitch for funding, all while receiving hands-on guidance from some of the most significant professionals in the tech community. Can’t wait! This Bloomberg story discusses one of the “most talked about topics worldwide.” No, this time we’re not talking about Game of Thrones, but the AR app Pokémon GO, created by Niantic, which has led millions to roam the streets in search of virtual “pocket monsters.” Selina Wang looks at this phenomenon from a business point of view, examining what the app’s meteoric success means to Nintendo.