Embracing Change: Ensure a Successful Digital Transformation
Widespread change in responsibilities and working patterns — scare your workforce. The fear factors can include a perceived loss of control; uncertainty; the view that change is forced without prior knowledge or input; or that they won’t fit the new way of doing things and will fail to adapt.
In the case of digital transformation, there are concerns that automation and artificial intelligence could one day make roles redundant. Others worry that their job will change for the worse as technology continues to shape the workplace.
“One of the challenges we discovered in digital transformation was a pure resistance to change from our marketing and sales teams. We needed a lot of air cover from the CEO in case there were roadblocks that our CX leader couldn’t overcome,” said one respondent in Altimeter’s Six Stages of Digital Transformation report. If you can’t dispel these fears among staff then change will fail.
3 Keys for Successful Digital Transformation
1. Empower Employees at Every Level to Embrace Change
Even if the board makes a clear case for the reasons that a change is needed, it is oftentimes not enough. People need to be convinced that such a shift to digital practices will not have a negative effect on their work life. More than that, they must be shown that it will help them to flourish.
Deloitte offers advice on how companies can leverage digitization to ensure the best working practices for all employees. Its report, ‘The Digital Workplace: Think, Share, Do’, shows how to drive change. It says employees should be kept connected to work through their mobile devices, allowing them the flexibility to be productive.
It also asserts that staff should have the “right tools and the right information at the right time”. This last point should focus change managers on interactive learning as a key to successful digital transformation.
2. Ease Transitions with Interactive Learning
Create positivity and reassurance around change by providing team members with instant access to interactive learning. It will enable them to understand new work practices at their own pace. Interactive learning is an integral part of the change management process and fits hand-in-hand with digital transformation.
A better understanding of new products and applications will make team members more productive. This new-found productivity will help to prove your message that the change will bring positive results. This will also mean fewer time-consuming queries, fewer mistakes and a high chance that your changes will be accepted.
3. Use WalkMe’s Digital Adoption Platform to Train On-The-Go
Enterprise and legacy companies need to get thousands, tens of thousands, or even hundreds of thousands of employees on board with new technology, let alone customers.
Incorporating a Digital Adoption Platform (DAP) in your digital transformation strategy ensures that your tech investments see a positive ROI. WalkMe’s DAP identifies when help is needed, and offers step-by-step to the user without them ever having to leave the platform.