Digitally Transform or Sink: A Look at Publishing Companies
How ready is your company for the next wave of digital disruption?
87% of companies believe that digital transformation is a competitive opportunity. Yet SAP cited only 16% of companies surveyed are prepared to successfully take on transformation, and according to research by Forrester, only 19% of companies report they have the right technology for digital transformation.
There are many factors which make any technology shift complex, namely employee resistance to change, lack of technical skills and the absence of a clear digital strategy.
John Wiley and Sons Tackle Digital Transformation Head On
Digital leaders, like John Wiley and Sons (Wiley), a global publishing company, are working to align human resources and technology-driven innovations to gain a competitive digital edge.
This is where Calvin Daniel, a web specialist at Wiley, comes into play. He recently spoke at WalkMe’s New York City Digital Transformation Roadshow about digital trends and how Wiley is successfully approaching them.
Calvin and his team proactively seek new digital tools to stay ahead of the competition in a fast-moving industry that has been turned completely upside down. In today’s market, more customers turn to digital media than to books and publishers must quickly learn to adapt.
Innovative Tech with a Human-First Approach is Key
As part of his role, Calvin is charged with learning about new technologies and how to integrate them to achieve aggressive company goals.
WalkMe’s Digital Adoption Platform (DAP) is one of his discoveries, noting the huge potential for different departments to utilize the technology in line with Wiley’s strategic plan.
With the help of WalkMe, Wiley was able to tailor in-platform Walk-Thrus to serve customer’s specific needs, simplifying the UX of complex platforms, accelerating software training, and ensuring data integrity.
The Wiley team displays an understanding shared by many digital leaders — the answer to efficiency isn’t just technology, but rather adopting the right tools in line with a comprehensive digital strategy.
Strategic applications scale operational activities while closing the gap between employees who have always been part of the digital experience and employees who are attempting to embrace new digital environments.
Analytics, Adoption and Letting the Product Evolve
The biggest trend that Calvin’s team is experiencing is how analytics and data are being presented and actioned internally to make executive decisions. At Wiley, they “use analytics for measuring productivity and cost analysis.” In other words, rather than continuing to perform any given business activity over and over again out of habit, analytics provide justification for continued product innovation.
Experiencing massive product changes has been exciting for Calvin and Wiley, “When I first started working at Wiley, everything was about the physical book, and now as a company, we’ve realized that it is more about the content that can live digitally in many different places.”
WalkMe’s DAP has been imperative to Wiley’s ongoing transition to digital from the inside out, allowing the company to implement transformational efforts successfully. Wiley is an excellent example of a company that has adopted technology as a way of doing business, rather than just using technology on the fringes of old processes.
Businesses, organizations and institutions rooted in traditional industries face the challenge of adapting to the information age and digital era. But digital transformation doesn’t have to be seen as a barrier to be overcome, it’s an opportunity to improve, reinvent, and set the standard for how things should be done.
Contact WalkMe to find out how your business can also reach true digital adoption.