Personalization: The Golden Rule for Training New Employees
Personalization is not just for your external customers. Your internal customers — your organization’s staff — also require personalization, especially when onboarding new employees. Effective onboarding leads to improved employee morale, productivity, loyalty, and workplace culture. But the critical ingredient when training new employees is personalization.
Dive Deeper: The Employee Training Manifesto for Enhanced Productivity
Onboarding new employees – why personalization mattersThere are a number of reasons why personalization is so essential when training new employees.
- Everyone has different learning styles and preferences – catering to these needs will help ensure more successful onboarding
- Everyone has different goals, both for their current role and for their career development – tailored training that helps employees grow will help them become more invested in their training
- Personalized training programs are more engaging – the more personally relevant the training is, the more engaged, productive, and interested an employee will be
- The more relevant the training, the higher the ROI – general training that provides the same content to all will only be relevant to a few, on the other hand
“What’s the ROI?”The big question on every executive’s mind is ROI. This is likely a question you’ll be faced with when proposing a personalized training program. You may even be asking the question yourself. As we’ll see, the answer can be both easy and difficult. On the one hand, personalization has generated massive returns wherever it is applied. Much of the focus of personalization, however, is on the customer experience. In marketing, product development, and so forth, personalized experiences generate extraordinary ROI. In this regard, it pays to remember that your employees are also your customers – a better experience for them improves the business as a whole. Calculating the ROI of training can be difficult, however. Unlike marketing, for example, you cannot simply measure the investment against a single metric. Effective training will positively impact:
- Employee morale
- Committment to the organization