The Real Truth Behind Digital Transformation
In the past decade, companies have spent billions on software, referring to their investments as “Digital Transformation.” In fact, digital transformation spend is predicted to reach $2.3 trillion by 2023.
The massive investment in current technology is fueled by the hope of companies boosting their revenue, efficiency, and overall productivity.
But behind the scenes it is a completely different story, ultimately revealing the real truth behind digital transformation.
Everyone wants to be productive, but are they?
Modern-day society holds productivity as an aspirational benchmark. Companies are constantly trying to figure out ways to increase, measure, and operationalize productivity.
As a solution, organizations turn to technology to digitize workflows, automate processes and give employees the tools to do their work better and faster.
But in reality, the correlation to software spend does not deliver more productivity, quite the opposite.
Think about this figure: the average enterprise company has more than 300 mission-critical applications.
Multiple applications impact productivity
We live in a world of “best of breed” applications. Each app standalone can have ideal UX, but there is no unified experience when it comes to enterprise applications across the board.
This multiple application reality can become overwhelming, to say the least. Employees find themselves in a constant loop of context-switching and moving from one application to the other to perform their jobs. Additionally, software is continuously upgraded, requiring users to navigate new features and workflows.
If a singular employee has to use up to 10 software applications to perform their daily job, productivity and efficiency naturally slow down. Even the most tech-savvy user will need to take time out of their day to retrain themselves on software upgrades or sift through training documentation to complete their tasks.
Maximize application-use through Digital Adoption
Companies find themselves perpetually spending large amounts of time and money on new software without realizing the ROI, due to poor user adoption and usability – ultimately impairing employee productivity.
Tim Ryan, Senior Partner and Chairman of PwC US likens this situation to American football. “The technology that they’re (companies) spending tens of millions of dollars on, is like a world-class quarterback. But they’re not investing in the receivers to catch the ball!”
A Digital Adoption Platform (DAP) serves as a solution to understand the usage and new and existing technologies, while also helping users effectively use it. DAP enables organizations to realize the entire value of their tech investments to achieve business ROI.
The impact of DAP can be felt immediately, as it provides a clear view into how software is actually being utilized. But it’s also a long-term solution that companies can employ to guide their digital strategies, improve employee performance and engagement, and ultimately achieve digital transformation success.