5 User Experience Goals to Set for UX Designers
We like to think that when it comes to using technology, our brain is logical. The fact is, if a human is involved, interaction will elicit an emotional response.
User experience, UX for short, is sum total of emotions and perceptions that user experiences with a product, website or software. UX design is all about creating a positive response so the user will stay longer and return often.
Meeting the user’s needs is the bare minimum of what a good product should do. A good product is visually appealing, engaging and simple. Navigating its features should feel effortless.
Many options available to the consumer, and still, there’s little room for inefficiency. Users will move to your competitors in a heartbeat if the experience is less than satisfactory.
Here are five applicable user experience goals to set when designing a digital platform:
1. Keep Texts Short and Sweet
Unclear or over complex texts translates to cognitive overload. Picture opening a website and seeing a large brick of text. Before you even start reading, your brain has already identified this as “too much effort.”
The job of the UX designer is to make users feel that they do not have to work to use your software. Use simple language: short sentences, simple vocabulary and readable structure. If long texts are absolutely necessary, make sure the format is visually digestible, and never underestimate the power of a good font.
Achieving this user experience goal will go a long way to improve usability, especially when it comes to website design.
2. Provide Informative feedback
Imagine you are standing at the counter of your local cafe. You verbalize your coffee order – and get no response. The barista does not make eye contact, or acknowledge your presence in any way. There is no indication whether the order was received, if the barista needs a minute to catch up on previous orders or just didn’t hear you. You feel a surge of frustration.
The same is true for technology. Loading time is not ideal, but if you show your users progress, it might not be a deal breaker. Leave them to wonder if their request has even been submitted and they probably won’t wait around to find out.
There are many ways to illustrate feedback, but visual cues that do not interrupt the user’s flow are best. Buttons that are highlighted upon click, progress bars, animations and even sounds are valid options.
The second part of good feedback is guidance. Once an action is completed successfully, users should be offered the next step.
3. Keep your UX Consistent Across the Platform
Maintaining consistency allows users to become familiar with your service. Familiarity, in turn, fosters loyalty. Create a sense of predictability in your system. If the menu is on the top left, it should stay on the top left regardless of your location in the system. This applies to processes, buttons, etc.
Users like to rely on the sense that they know what to expect. It makes them feel comfortable with navigating around the website. Neglecting this can very likely result in a loss of customer loyalty.
By being consistent, you will ensure all the money put into the system generates into measurable value for your business.
4. Create a Product that is Enjoyable
It is crucial that the user enjoys using your service. Checking off user experience goals is meaningless if this one isn’t on the list!
Don’t be afraid to make your designs fun as well as functional. You can use engaging graphics, gamification or animations to keep things interesting and attractive.
Great user experience ensures that users will come back again and again. Even if they are using business tools – people want to have fun. For example, Asana’s project management system has a feature you can set where pressing the “tab” button and “b” button makes tabby cats appear on your screen.
As long as these whimsical details don’t get in your user’s way — the more the merrier.
5. Test Everything with Real Users
These user experience goals are great – but you won’t know what works for certain until you put your product in front of a user. No product should go to market without extensive user testing at every point in the design process. That would be like selling a recipe book of dishes no one has ever tried.
Set objectives for your user testing and craft specific questions. “What do you think of this app,” is not a good example. Instead, give users tasks and ask narrow questions based on each task. They should be very specific, and avoid yes-no answers.
You’re a UX pro!
These five user experience goals will help you enhance your user experience. Users appreciate ease, efficiency and aesthetic appeal, so incorporate these factors into your product will make for a great user experience.