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WalkMe Wins the Company of the Year Award for Digital Transformation Optimization Platforms

WalkMe Wins the Company of the Year Award for Digital Transformation Optimization Platforms

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By Lia Ciner

Frost & Sullivan conduct in-depth best practices research reports to assess different markets, products, and companies. This year, WalkMe was awarded the 2020 Global Company of the Year Award for Digital Transformation Optimization Platforms. This is an incredible milestone for us, as we’ve pioneered a solution that has altered the collective mindset of what digital adoption means. 

You can download the full report to see the analysis, or you can read our top takeaways here.

The digital adoption gap just keeps getting wider

The report considers the evolving business landscape when it comes to digital transformation. Trends towards a more digital reality have quickly escalated into a flood of new technologies that have resulted in expedited processes and systems that need yet more technology, leaving businesses to play a constant game of catch-up. 

The tremendous pressure that employees are under when using multiple advanced technologies, results in low user adoption rates.

“The challenge to bridge the gap between technology and end-users can have a tremendous impact on business. Some companies are spending massive amounts of money on new technology with the hopes of boosting productivity within their businesses and achieving operational efficiency; however, often, productivity does not change.

Onboarding can be cumbersome, especially for employees that are not technologically savvy. Businesses face a critical challenge of not only teaching their employees how to use the software but also how to derive the maximum benefit from it. As a result of these challenges, many strategic leaders are learning that they cannot merely buy new software without a digital adoption strategy.”

– Frost & Sullivan

The impact of WalkMe’s leading Digital Adoption Platform is stunning

WalkMe was founded in 2011 as a navigation and guidance tool to help users with their apps and websites. Soon businesses wanted WalkMe for adoption of their software systems. Our company quickly expanded to meet the rapidly growing demand for our adoption technology. Our Digital Adoption Platform now enables businesses worldwide to facilitate digital adoption across all users and applications. 

“WalkMe’s elegantly simple solution provides engaging scalability for our business.”

Marc Madenwald, Director of Sales Process & Productivity, Adobe

The multi-layered approach to complete adoption can be categorized into four key offerings:

  1. In-app guidance
  2. Engagement
  3. User journey analytics
  4. Automation

The Digital Adoption Platform has impacted training and onboarding resources so significantly that it is quickly replacing traditional training methods which will likely be obsolete within the coming years. 

“WalkMe’s technology enables numerous use cases, ranging from onboarding and training to general productivity and system adoption. While these use cases may vary, holistically, the DAP platform functions as a last-mile in software utilization.”

– Frost & Sullivan

WalkMe eased the COVID-19 barrage of challenges

“Many companies utilized WalkMe to ensure business continuity by creating on-the-fly plans to roll out remote training programs, as well as enabling several companies to carry on with their ideas and take employees through classes remotely.”

– Frost & Sullivan

The COVID outbreak was extremely significant for WalkMe because it demonstrated how effective the Digital Adoption Platform is for engagement and data management when an organization is put to the test. The increase in the amount of WalkMe content that was created and used by customers when they needed to transition to a 100% remote workforce was an incredible testament to WalkMe’s essential role in future business continuity planning.

The company that built an industry continues to evolve

From humble beginnings to now servicing more than 1,800 enterprise and high-growth companies, including 30% of the Fortune 500, 40% of the Fortune 100, and 60% of the Fortune 10 companies, there is no question that the digital adoption platform market is led by WalkMe

walkme for jira

The emerging technology has endless potential in learning and development, employee experience, and also customer-facing use-cases. As more industries need to turn to digital solutions, a digital adoption strategy will surely be an essential part of any scalable business plan. 

“WalkMe pioneered the DAP, which solves a problem for enterprises that can have hundreds of applications, and tens of thousands of employees that need to learn how to use them. Leading this emerging market, the company’s approach has helped companies realize the full potential of their systems and measure the resulting success.” 

– Frost & Sullivan

Read the full report here.

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Lia Ciner
Lia specializes in analyzing and forecasting the development of corporate culture in the digital era. Her experience in both NGOs and high-tech gives her a unique perspective and passion for exploring psychology, global business trends, and how technology is impacting the evolution of our culture.