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WalkMe’s LinkedIn Video Series Voices Poignant Business Trends Due to COVID

WalkMe’s LinkedIn Video Series Voices Poignant Business Trends Due to COVID

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By Lia Ciner

The usual B2B company pages were at somewhat of a loss as COVID hit. Suddenly the events were canceled, offices were shuttered, and millions of people were working from home, or unable to work at all. Marketing teams around the world needed to think fast and find the best way to continue to deliver quality content on social media channels, while being sensitive to the unfolding pandemic.

WalkMe decided to launch a video series that would offer followers different insights on the business changes underway. By reaching out to thought leaders from different business sectors, we gathered diverse voices, and started streaming!

Here are some of the highlights:

Sales talk

The Brutal Truth About Sales and Selling Podcast host Brian G. Burns chats with Lia Ciner about what sales leaders should be focusing on through the pandemic, and how a crisis can turn sales reps into better communicators. For an in-depth look at what commenters had to say about this conversation, you can read the WalkMe Trends report.

HR in the spotlight

Part 1

Part 2

Emily M. Dickens, the Chief of Staff at SHRM talks to Raj Sundarason about what HR professionals are facing in the wake of the pandemic, how to best support organizations, and what’s coming next.

The CIO wake up call

Seven-time CIO Mark Settle talks to Amir Farhi and Lia Ciner about how the pandemic has thrust CIOs into a more central role than they have ever been in, and how crucial their decisions are now, for what’s coming next.

B2B marketing from the basement

The master of engaging B2B marketing, Gong’s CMO Udi Ledergor talks to Maor Ezer and Lia Ciner about the difference between taking yourself and your product seriously, what it’s been like to oversee and execute creativity remotely, and what marketing strategies every company should be thinking about right now.

More yet to come

These videos are just some of our favorites and there are more on the way. Stay tuned for more candid conversations from WalkMe with voices from all different business sectors about technology, digital transformation, and where business is heading.

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Lia Ciner
Lia specializes in analyzing and forecasting the development of corporate culture in the digital era. Her experience in both NGOs and high-tech gives her a unique perspective and passion for exploring psychology, global business trends, and how technology is impacting the evolution of our culture.