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Lead from Anywhere: Wes Bush Shares How to Grow Your Business During Disruption

By Shoshana Friedman

Wes Bush, the founder and CEO of Product-Led Institute and the bestselling author of the book, Product-Led Growth (How To Build a Product That Sells Itself), kicked off our Lead from Anywhere webinar series. Bush’s session entitled “How to Grow Your Business During Disruption” focused on why product-led growth is so crucial right now.

Bush defines product-led growth as, “a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.” Delving deeper into what makes customers devoted to a particular product or brand, Bush laid out some ways to remove pain and friction to the customer experience. Starting with onboarding, Bush advised marketers to minimize the number of required steps for a user to experience value.

Here is a taste of Wes Bush’s webinar:

To hear more of Wes Bush’s valuable insights, go here to watch the full webinar.

To tune into our Lead from Anywhere webinars, keep an eye on our blog, and check our LinkedIn for updates or sign up below to get notified by email. 


Shoshana Friedman
Shoshana's background in product and user experience gives her writing a focus on the human aspect of the business and technology landscapes. Her unique UX angle allows her to assess the digital era in a way that is both practical and insightful.