What is Digital Adoption? A Definition for the Modern Leader
A new set of vocabulary has emerged alongside the rapid evolution of workplace tech. Sometimes, it’s difficult to parse through the jargon.
Don’t just nod along. There are great resources available to ensure you know all of the necessary terms to thrive in the digital workplace.
What is digital adoption?
Even the most tech-savvy are just beginning to understand the importance of “digital adoption.” While the term itself is relatively new, the concept has existed since companies first began dedicating resources and strategy to digital transformation.
The definition of digital adoption is simple. According to WalkMe’s Complete Glossary of Digital Adoption, it is:
1. : a state in which digital tools are being used as intended, and to their fullest extent.
// Digital adoption occurs when a business invests in new technology, adopts a digital mindset, and evolves processes so users can maximize proficiency on a given software or app.
2. simplifies task completion, improves productivity, and protects ROI.
// True digital adoption means the life of a user is enhanced — not overwhelmed by technology.
Example of digital adoption in a sentence:
// Businesses need a digital adoption strategy for employees to adapt to new workflows in transformation.
Understanding the terminology is only the beginning
In the digital era, understanding what digital adoption means is critical to organizational success. It affects everything from overall business performance to employee experience and customer experience.
Digital adoption should be the focal point of every single technology endeavor. Without high-level adoption, it’s impossible to earn a return on your investment. Not only that, but the goals that drove you to purchase the solution will always be out of reach.
Complex processes, unnavigable UI, and confusion get in the way of adoption, which subsequently hurts productivity, employee performance, and the overall employee experience.